HippoCampusBusiness & EconomicsOpen-endedBeginner3 chapters
Starting a small online business
I'm thinking of starting a small online business. Teach me pricing, margins, unit economics, cash flow and basic bookkeeping, and let me steer toward what I need next.
What you'll learn
3 chapters
- 1
How a Small Online Business Makes Money
- Identify the basic money flow in a small online business from sale to expenses to profit.
- Define common beginner terms such as revenue, cost, expense, profit, margin, and cash flow.
- Recognize the main cost categories involved in selling products or services online.
- Understand the difference between money earned, money spent, and money kept.
- 2
Pricing, Margins, and Unit Economics
- Calculate the basic cost and profit of one sale.
- Use simple pricing logic to choose a starting price for a product or service.
- Explain how markup, margin, and unit economics differ.
- Recognize when a low price can create weak unit economics even if sales volume looks good.
- 3
Cash Flow and Basic Bookkeeping for a New Online Business
- Track the basic movement of cash into and out of the business.
- Set up a simple beginner bookkeeping habit for recording sales and expenses.
- Distinguish between cash received, sales recorded, and bills owed.
- Use simple records to understand whether the business is stable month to month.
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